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The much debated topic between the Google and the Newspaper giants News Corp seems to be going no where. Further, Bing also announced its reluctance discouraging News Crop with any hope of dominating the market. More than that, Google recently launched its experiment site called Living Stories which will provide new ways to distribute the news content to the public. The product was a result of collaboration of Google with big news giants :  The News York Times and The Washington Post.

Google have always mentioned that it doesn’t want to hurt the content provider or the publisher and are ready to work hand in hand to bring better solution to the problem and let the publishers earn the money. Further, Eric Schmidt have retaliated to the News Crops allegation by saying, “frustrated newspaper executives are looking for someone to blame.” (Read more)

And here is detail about the Living Stories Program:

The idea behind Living Stories is to experiment with a different format for presenting news coverage online. News organizations produce a wealth of information that we all value; access to this information should be as great as the online medium allows. A typical newspaper article leads with the most important and interesting news, and follows with additional information of decreasing importance. Information from prior coverage is often repeated with each new online article, and the same article is presented to everyone regardless of whether they already read it. Living Stories try a different approach that plays to certain unique advantages of online publishing. They unify coverage on a single, dynamic page with a consistent URL. They organize information by developments in the story. They call your attention to changes in the story since you last viewed it so you can easily find the new material. Through a succinct summary of the whole story and regular updates, they offer a different online approach to balancing the overview with depth and context.

Get more here.

Google surely knows how to change the game and it has done this with its innovations. Time and again beside challenges and trouble faced by competitors, Google have always retaliated by bringing something new to the public. This shows their dedication towards their products and innovation.

Image Source:

http://www.sawpa.org/images/Newspaper.png