| On 12.22.09, In Uncategorized, by deep |
On the chain of rumors, internet was buzzing with the possible partnership between Google (web search giant ) and Yelp (local search ) of about $550 million. But the talk has turned against Google and Yelp have rejected the offer. No one know why Yelp did that. Blogosphere is full of interesting ideas about possible involvement of third player in the game, possibly Bing.
Yelp and Google are both being tight-lipped about the deal gone sour. “Yelp is not able to provide comment on private discussions,” said Stephanie Ichinose, a Yelp spokesperson, in an e-mail. Google’s Andrew Pederson said: “Although we’re always talking to various companies about various things, we don’t comment on rumor or speculation.”
Yelp has attracted both heavy site traffic and paying advertisers. Since being founded in 2004, Yelp has had $30 million in annual revenues and may reach $50 million in 2010, according to reports. As of last month, Yelp had a reported 26 million users, called Yelpers, visiting the site.
The service is also mobile with applications for Apple’s iPhone, Research In Motion’s BlackBerry, the Palm Pre, and Google Android-powered devices, is an attractive sell for companies wanting to reach a specific demographic — in this case small-business users — observers say.
Source : Yahoo News
Currently, any company or a system that stores database of user’s review (user generated content) is in demand. The information or data collected through such system which makes relation between the information and the place are going to be the next big way of finding information. Yelp is currently leading the way, that is why Google is interested in the deal.
The possibility of augmented reality is a huge benefit for the marketers and advertisers to profit from such system. Currently innovations are makings its way to provide information to users on mobile related to his/her location. This provides a lot of benefit to targeted advertisement. Hence, the collaboration of Google with Yelp could have leveraged Yelp’s 25 million visitors per month traffic and their worthwhile reviews.
The future of online and mobile marketing is so overwhelming that many tech companies are eyeing the field. Imagine a world where the board advertisement and big banners become the thing of past because everyone will be glued to their mobile devices rather than billboard. Yelp is right now the center of attraction and where they are going to go ahead is going to be rather interesting and game changer in mobile advertisement and business to people connection.
Image Source : seattlepi, vator, core77
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