All of us know that the Google AdSense has been a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. The Google AdSense have now brought YouTube Promoted Videos to AdSense ad spots throughout the web. The fresh AdSense ad units will run along text and display ads and will compete with them in the automated ad auctions. Google already offers a form of video ads through its AdSense program but the new product won’t replace them as the two are actually rather different.

“Promoted Videos are YouTube videos — from movie trailers to product demos to really almost any kind of video on YouTube — promoted by their creators so they can reach a wider audience. (You may have already noticed Promoted Videos on YouTube.com, as they appear on partner watch pages and alongside YouTube search results.) Extending Promoted Videos to AdSense sites will enable these content producers to broaden their reach, while providing you with another way to earn from your ad space. “ Adsense Blog.

Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube. Now, if an AdSense site has ad slots for 300×250 Medium Rectangle, 336×280 Large Rectangle, 728×90 Leaderboard, 250×250 Square, and 200×200 Small Square, the YouTube Promoted videos can show up there as well. These are YouTube videos and not video ads published directly to AdWords.

Few days earlier AdSense had also launched View-through conversion reporting to help measure the value of ones display advertising campaign more better. The feature shows conversions for ads that were seen but not clicked on in a 30-day window. For example, if a visitor sees your display ad but doesn’t click – but then goes to your site and performs one of your conversion actions (purchase, signup, etc) within 30 days, that will show up on the report.

We all aware of the fact that YouTube is the largest video site by a significant margin and is one of the most visited websites in the world so the Promoted Videos are already exposed to a large audience but extending the reach to Google’s AdSense network significantly raises their potential reach. At this time, these ads are only available in English to US publishers, but soon will be rolled out to additional regions and languages in the future.