Google’s YouTube with its millions of users may be envisaged as the king of video streaming sites.  As the rising viewership reveals its reach and craze, Google has been working its days out to monetize its site from a very long time now. Adding on to the efforts, YouTube has now added  a new option to its boundless video catalog , offering advertisers an opportunity to govern  where their ads appear on the site.

Google is now allowing advertisers to start testing a new “Video Targeting tool” on YouTube, that gives advertisers more control of their ad campaigns by letting them choose specific YouTube partner content they’d like to target. Providing more flexibility and relevance, the new targeting option will also suggest videos based on keywords (like politics or fashion), viewer demographics (like age and gender), interest-based categories, or some combination of the three.

“Our goal is to create an easy-to-use, self-service targeting tool for any advertiser who wants to run ads on YouTube… The result is a marketplace of video targeting options that results in extra control and better brand safety for display advertisers, and more useful and relevant ads on YouTube.” read the YouTube Biz blog.

YouTube says that the first version is currently beta with few missing features and is intended for advertisers who work closely with sales representatives at YouTube. However those of you wanting to give it some spin may have a sneak peak by logging in with your Gmail account from this address.

The new feature is interesting as well useful as it will offer more scalable options to advertisers and also push YouTube’s revenue generating motive a step further.

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